We buy things all the time.  When someone is genuinely trying to help us buy something, they exhibit three characteristics.  These wonderful sales people prove to us, in some way, that they are trustworthy, they can and will help us, and they care.

Here are three questions for those of you who want to be great sales-people, not just have sales that are great. And each major point has an accompanying quote.

What do I do to prove to my current and potential clients that I am trustworthy?

Albert Einstein said,

Whoever is careless with the truth in small matters cannot be trusted with important matters. 

What do I do to demonstrate to my to my current and potential clients that I can and will help them?

Zig Ziglar said,

You can have everything in life you want, if you will just help other people get what they want. 

What do I do to show my current and potential clients that I care?

Teddy Roosevelt said,

No one cares how much you know until they know how much you care. 

Today’s tip follows the Albert Einstein quote from above.

Find ways to demonstrate trustworthiness in small things.  That way your trust in big things will follow.

1. Make small promises and keep them.  Examples:

If you say you will drop something off at ten in the morning that will help your client, drop this helpful thing off at 9:59.

If you say you will call back the next day, make an appointment to call back at a certain time and then follow up at that time.

If you say you will take two minutes of someone’s time, take a minute and a half.

2.  Make fewer promises and keep them all.

Next blog: Demonstrating to current and future clients and customers that you can help and you will help.